Today’s discount and cashback programs are often not effective. The main goal is to give a price reduction and give the customer a positive feeling about the purchase, but often this goal is not achieved due to a slow refund process with possible side effects.
- Customers need to wait before receiving the promised money
- After a while the refund is disconnected from the initial purchase
- Many complaints and low customer satisfaction
Bridgestone wants to avoid these possible side effects of traditional cashback programs.
A branded Cashback program enables Bridgestone to build a relationship with their customers on product reductions and payments. Consumers receive a reloadable, branded card that will be loaded with the cashback balance.
Bridgestone can leverage the discount or cashback campaign to a loyalty program.
The branded, reloadable cards are a great way to offer a tangible branded wallet that can be used at any location.
With the branded cashback card Bridgestone can now
- Refund customers in days
- Optimise reduction and discount programs
- Do follow-up campaigns